How to advertise : building brands and businesses in the new marketing world / [book]
Roman, Kenneth
How to advertise : building brands and businesses in the new marketing world / [book] Kenneth Roman - 3 rd ed - New York : Thomas Dunne Books, 2003 - xix, 263 p. ; 21 cm.
Includes index
0312340214 595
ADVERTISING
HF 5823 / R65H
How to advertise : building brands and businesses in the new marketing world / [book] Kenneth Roman - 3 rd ed - New York : Thomas Dunne Books, 2003 - xix, 263 p. ; 21 cm.
Includes index
0312340214 595
ADVERTISING
HF 5823 / R65H
