Corporate cultures and global brands / [book]
Corporate cultures and global brands / [book]
edited by Albrecht Rothacher
- New Jersey : World Scientific, 2004
- viii, 269 p. ; 23 cm.
Includes bibliographical references and index
9812388567 1295
BRAND NAME PRODUCTS--MANAGEMENT--CONGREEESE
BRAND NAME PRODUCTS--MARKETING--CONGREEESE
CORPORATE CULTURE--CONGREEESE
CORPORATE IMAGE--CONGREEESE
HD 69.B7 / C67
Includes bibliographical references and index
9812388567 1295
BRAND NAME PRODUCTS--MANAGEMENT--CONGREEESE
BRAND NAME PRODUCTS--MARKETING--CONGREEESE
CORPORATE CULTURE--CONGREEESE
CORPORATE IMAGE--CONGREEESE
HD 69.B7 / C67
