Integrated marketing communications / [book]
Pickton, David
Integrated marketing communications / [book] David Pickton - 2 nd ed - Harlow : Pearson Education, 2005 - xxii, 761 P. : ill ; 25 cm.+1 CD-ROM
Includes bibliographical references and index
0273676458
COMMUNICATION IN MARKETING
HF 5415.123 / P52I
Integrated marketing communications / [book] David Pickton - 2 nd ed - Harlow : Pearson Education, 2005 - xxii, 761 P. : ill ; 25 cm.+1 CD-ROM
Includes bibliographical references and index
0273676458
COMMUNICATION IN MARKETING
HF 5415.123 / P52I
