Services markting in Asia : managing people technology, and strategy / [book]
Lovelock, Christopher H.
Services markting in Asia : managing people technology, and strategy / [book] Christopher Lovelock...[et al] - 2 nd ed - Singapore : Pearson Education South Asia Pte Ltd, 2005 - xxiv, 696 P. : ill ; 26 cm.
0131275372
SERVICE INDUSTRIES--MARKETING
HF 5415.122 / L68S
Services markting in Asia : managing people technology, and strategy / [book] Christopher Lovelock...[et al] - 2 nd ed - Singapore : Pearson Education South Asia Pte Ltd, 2005 - xxiv, 696 P. : ill ; 26 cm.
0131275372
SERVICE INDUSTRIES--MARKETING
HF 5415.122 / L68S