Essentials of marketing / Charles W. Lamb [book]

By:

Lamb, Charles W

Contributor(s):

Material type: Text

TextPublication details: Australia : Thomson, 2003Edition: 3 rd edDescription: xiii, 601 P : Col.ill ; 28 cm + CD-ROMISBN:

0324113900

Subject(s):

LOC classification:

HF 5415 L35E 2003

Contents:

Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
CD/DVD	SPU Library, Chonburi campus	CD/DVD (ENGLISH)	Floor 3: Media Service Counter	HF 5415 L35E 2003 (Browse shelf(Opens below))	Available	VE000770
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415 L35E 2003 (Browse shelf(Opens below))	Available	B005243

Total holds: 0

Icludes glassary and index

Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions

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