Contemporary adertising / William F. Arens

By:

Arens, Willian F

Material type: Text

TextPublication details: Boston : Irwin / McGraw-Hill, 1999Edition: 7th edDescription: xxxii, 569 p : ill ; 28 cmISBN:

0071156526
0256262535.

Subject(s):

ADVERTISING

LOC classification:

HF 5821 A73C 1999

Contents:

Advertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5821 A73C 1999 (Browse shelf(Opens below))	C.1	Available	B001567
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5821 A73C 1999 (Browse shelf(Opens below))	C.3	Available	B001568
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5821 A73C 1999 (Browse shelf(Opens below))	C.2	Available	B001569
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5821 A73C 1999 (Browse shelf(Opens below))	C.4	Available	BG000880

Total holds: 0

Includes appendix and index

Advertising perspectives--Integrating advertising with other elements of the communications mix--Creating advertisements and commercials--Using advertising media

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