Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud

By:

Hooley, Graham

Contributor(s):

Material type: Text

TextPublication details: Harlow, England : Pearson Education, 2012Edition: 5th editionDescription: xv, 578 pages : illustrations ; 27 cm + 1 CD-ROMISBN:

9780273740933

Subject(s):

LOC classification:

HF 5415.127 H66M 2012

Contents:

Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.127 H66M 2012 (Browse shelf(Opens below))		Available	F068802
CD/DVD (Accompanying Material)	SPU Library, Bangkok (Main Campus)	CD/DVD Accompanying Materials	Floor 5: CD/DVD Accompany	HF 5415.127 H66M 2012 (Browse shelf(Opens below))	CD.No.1933	Available	FCD068802

Total holds: 0

Includes index

Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions

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