Marketing Strategy & Competitive Positioning / Graham Hooley...[and others]
Material type:
TextPublication details: Pearson Education, 2017 Harlow :Edition: 6th edDescription: xv, 569 p. : ill. ; 27 cmISBN: - 9781292017310
- HF 5415.127 H66M 2017
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.127 H66M 2017 (Browse shelf(Opens below)) | Available | B008905 |
Marketing Strategy
Competitive Market Analysis
Identifying Current and Future Competitive Positions
Competitive Positioning Strategies
Implementing the Strategy
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