Advertising creative : Strategy, copy, and design / Tom Altstiel, Jean Grow [book]

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Material type: Text

TextPublication details: Los Angeles : Sage, 2017Edition: 4th edDescription: 463 p. : ill. ; 27 cmISBN:

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Creativity : the changing nature of our business

Strategy and branding : putting a face on a product

Ethical and legal issues : doing the right thing

Evolving audiences : the times they are a-changin

International advertising : it's a global marketplace

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5823 A47A 2017 (Browse shelf(Opens below))	Available	F066565

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Includes index

Creativity : the changing nature of our business

Strategy and branding : putting a face on a product

Ethical and legal issues : doing the right thing

Evolving audiences : the times they are a-changin

International advertising : it's a global marketplace

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