Social media marketing : a strategic approach / Melissa S. Barker...[et al.] [book]

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Material type: Text

TextPublication details: Mason, OH : South-Western Cengage Learning, 2013Description: xv, 380 p. : ill. ; 27 cmISBN:

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Contents:

Why social media?

Goals and strategies

Identifying target audiences

Rules of engagement for social media

Publishing blogs

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.1265 B37S 2013 (Browse shelf(Opens below))	Available	F066621

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Includes index

Why social media?

Goals and strategies

Identifying target audiences

Rules of engagement for social media

Publishing blogs

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