Marketing strategy / O C Ferrell; Michael D Hartline [book]
Material type:
TextPublication details: Mason : Thomson/South-Western, 2008Edition: 4th edDescription: xxii, 717 p. : ill ; 25 cmISBN: - 9780324544268
- HF 5415.13 F47M 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 F47M 2008 (Browse shelf(Opens below)) | Available | B007547 |
Marketing in today's economy
Strategic marketing planning
Marketing ethics and social responsibility in strategic planning
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