Marketing research : an applied orientation / Naresh K. Malhotra. [bookl]
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Edition: 4th edNotes: Title of CD-ROM is SPSS student version 11.0 for Windows.Description: xxix, 713 p. : ill. ; 29 cm. + 1 CD-ROMISBN: - 0130337161
- 0131011189 (CD-ROM)
- 0131217291
- HF 5415.2 M34M 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.2 M34M 2004 (Browse shelf(Opens below)) | Available | B008016 |
Title of CD-ROM is SPSS student version 11.0 for Windows.
Includes appendix and index
Early phases of marketing research
Research design formulation
Data collection preparation analysis and reporting
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